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Launching the Reuse Revolution in NOHO!
Clean Water on the Move | December 2025
NOHO Restaurants Teaming Up to Stop Trash in MA
2025 Year in Review: ReThink Disposable in California
It's been another successful year for the ReThink Disposable program, and we want to thank our Board, our members, and our valued supporters for trusting us to do this work.
We wrapped up a four-year contract with StopWaste where we worked together to reduce single-use disposable foodware in Alameda County. We've done multiple conversion case studies with local businesses over the course of this contract — the most recent a five (5) restaurant study in the Fruitvale neighborhood of Oakland, where we found that even a simple straw and sauce cup conversion saves the restaurant $694 annually and
Why Littering Is Not the True Problem
In our efforts to reduce waste, we have often heard people say that the “real” problem is the people who throw their garbage on the sidewalk and out their car windows. Of course, we agree that we should change this behavior, but the truth is that littering is not the real problem. We need to change the entire system because the plastic trash that floats in the world's oceans actually decompose and release potentially toxic substances into the water.
First, much of the litter items we see—aluminum cans, straws, plastic bags, etc.—are lightweight and easily blow off of garbage trucks, landfills