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Clean Water’s California office is located right in the heart of downtown Oakland—a city that even green-minded Europeans are talking about as a center for reducing carbon emissions associated with commerce.

For 21 years, the City of Oakland has organized an annual earth expo in Frank Ogawa Plaza right outside our office, and more than 3,000 people attended this week, where we tabled along with 100 other organizations focused on a variety of sustainability issues.

It was a great chance to meet with people and talk with them about our work: We talked with 120 people, and signed up 28 new

“I think everybody wants to do the right thing but some of us need more encouragement than others. This program has kept us accountable, which is great. I have wanted to make these changes for a while now and some of the changes I haven’t even thought of before, so I am glad to have signed up for this program.”

We are counting and characterizing the litter on the busy commercial downtown street, and will return in one year after 100 new businesses become ReThink Disposable Certified to see if there has been a measurable reduction of litter over time in the downtown commercial district.