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Madison Goff
Madison joined Clean Water Action in January of 2022. Before their time at CWA, Madison earned a B.S. in Biological Engineering from the University of Arkansas and a M.S. in Environmental Policy and Environmental Education at the University of Michigan.
Madison grew up in Oklahoma and credits their love of the outdoors to their many hours floating the Illinois River and backpacking in the Ozark Mountains. Since moving to Michigan in 2018, Madison has taken to kayaking the Huron River and you can find them hiking all over SE Michigan. Madison’s other hobbies include knitting, bird watching, and
The Warfield
The Warfield, originally built in the 1920s, was a vaudeville and movie palace and became a 2,250-person capacity concert hall in 1979 when Bill Graham Presents booked a run of shows with Bob Dylan. The Warfield made the switch from single-use plastic and paper cups to exclusively using reusable r.Cups, available in various sizes (5, 9, 12, 16, and 24-ounce sizes).
Business Profile:
During a 6-month service period with r.Cup, spanning from May to October, The Warfield incurred a cost of $25,800 for r.Cup services. To offset this cost, The Warfield implemented a 3 percent sustainability fee for each drink sold in an r.Cup, resulting in revenue of more than $30,000 since the launch of r.Cup in May 2023. This revenue has the potential to turn r.Cup into a profit center for any venue.
Taking into account r.Cup services, income from the sustainability fee, and elimination of purchasing single-use disposable cups, The Warfield anticipates annual net-earnings of more than $33,000 that will go towards sustaining the reusable cup service into the future.
Read more about The Warfield in San Francisco Music Venues Raise the Bar for Sustainability: Case study on a reusable cup pilot at three San Francisco venues.
Before & After
Document
Business Information:
982 Market St
San Francisco, CA 94102
United States
The Bottom Line
204,800
Single-Use Cups Eliminated Annually
93%
Return Rate
12,700
Pounds Of Refuse Diverted Annually
Things have gone wonderfully and we can’t be happier to be part of the initiative.
Reducing Single-Use Food Packaging
ReThink Disposable works with local governments, businesses and institutions, and consumers of single use food packaging to inspire a cultural shift away from single-use "throwaway" lifestyle.
Emily Plunkett
Emily first joined Clean Water Action in 2023 as the Office Manager in Ann Arbor, MI then moved to the National Communications team in 2024. Before Clean Water, she received her Master's degree in chemistry with a focus on analytical methods and materials science research. Emily has also volunteered with the Virginia Scientist-Community Interface, co-authoring academic papers, public comments, and technical white papers.
Emily has a passion for native plants, fantasy books, and an even stronger passion for her cat, Sharkey.
Emma Weis
Emma joined Clean Water Action in fall 2023 and stepped into the role of Climate Justice Organizer in the Boston office in winter 2024. In this role, she focuses on advancing equitable climate solutions that prioritize frontline communities.
Omesa Mokaya
Omesa leads youth organizing efforts as the Youth Engagement Program Manager at Clean Water Action, where he empowers young leaders and changemakers across Massachusetts to tackle environmental injustices in their own communities.