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Kelli Koontz-Wilson
Molly Cleary
The Warfield
The Warfield, originally built in the 1920s, was a vaudeville and movie palace and became a 2,250-person capacity concert hall in 1979 when Bill Graham Presents booked a run of shows with Bob Dylan. The Warfield made the switch from single-use plastic and paper cups to exclusively using reusable r.Cups, available in various sizes (5, 9, 12, 16, and 24-ounce sizes).
Business Profile:
During a 6-month service period with r.Cup, spanning from May to October, The Warfield incurred a cost of $25,800 for r.Cup services. To offset this cost, The Warfield implemented a 3 percent sustainability fee for each drink sold in an r.Cup, resulting in revenue of more than $30,000 since the launch of r.Cup in May 2023. This revenue has the potential to turn r.Cup into a profit center for any venue.
Taking into account r.Cup services, income from the sustainability fee, and elimination of purchasing single-use disposable cups, The Warfield anticipates annual net-earnings of more than $33,000 that will go towards sustaining the reusable cup service into the future.
Read more about The Warfield in San Francisco Music Venues Raise the Bar for Sustainability: Case study on a reusable cup pilot at three San Francisco venues.
![Lineup of disposable cups of various sizes, plastic and wax paper with straws.](/sites/default/files/styles/square_large/public/2024-01/Clean%20Water%20Library%20-%20RT%20-%20CA%20-%202023%20-%20The%20Warfield%20Before.jpg?h=2e8bab3b&itok=ZZXSs2Ka)
![Reusable cups in front of concertgoers with printed text "Please return our cup to an r.cup bin"](/sites/default/files/styles/square_large/public/2024-01/Clean%20Water%20Library%20-%20RT%20-%20CA%20-%202023%20-%20The%20Warfield%20After%20Corrected.jpg?itok=40XoJIx9)
![Reusable cup sign at music venue and group of attendees posing with their cups](/sites/default/files/styles/square_large/public/2023-07/CA%20ReThink%20RCup%20Sign%20and%20Use%20Combination.png?h=ea3d5252&itok=6bUiPT44)
982 Market St
San Francisco, CA 94102
United States
The Bottom Line
204,800
93%
12,700
Things have gone wonderfully and we can’t be happier to be part of the initiative.
![ReThink Disposable - Stop waste before it starts](/sites/default/files/styles/highlight/public/2022-10/ReThink%20Disposable%20Logo%20-%20Square%20White.jpg?itok=N8xS_iJM)
Reducing Single-Use Food Packaging
ReThink Disposable works with local governments, businesses and institutions, and consumers of single use food packaging to inspire a cultural shift away from single-use "throwaway" lifestyle.
Emily Plunkett
Emily has been the Office Manager in Ann Arbor MI since July 2023. Before Clean Water Action, she received her Master's degree in chemistry with a focus on analytical methods and materials science research. She has also volunteered with the Virginia Scientist-Community Interface, co-authoring various public comments and technical papers.
Emily has a passion for plants and trees, and an even stronger passion for her cat Sharkey.